Articles by month: March 2011

Thank you for all my clients and friends who contacted me to ask about and support my family and friends in Japan.

When you decide to increase your website's visibility, link building is a great tool to try. No tool is absolutely guaranteed, but with some practice you can see what works for you. As with most new tactics, you should learn as much as possible before implementing new tools.

Online businesses face unique challenges when it comes to drawing in visitors from the millions of people surfing the Internet daily. You must maximize your exposure to bring readers to your website, especially if you want to turn a profit.

Marketing your company through email is an underutilized way to grow your business. Because the people on your list have already signed up for your newsletter, you know they are interested in your product. Fortunately, although many newsletters do not produce the results you intend, there are easy ways to improve the conversion rates from your email campaigns.

Of all the important aspects involved in owning a small business, the most frequently overlooked one is probably the importance of a company brand. This is unfortunate, as brands and branding is one of the most vital facets of operating a business, no matter the size of the company. This specific area of business is paradoxically simple and complex at the same time, but gaining an understanding of the basics concerning it will help a small business owner to realize why it is such an important aspect of succeeding in today's marketplace. With this understanding, they can take the steps needed to develop their own unique brand.

This article was published by Dr. Sherry Nouraini on Captive Touch on February 25, 2011

A successful business relies on a wide variety of factors. A quality business logo helps a business stand out from its competitors. Company logos find their way onto nearly every facet of the business—advertisements, store signage, business cards, and more. As one of the most recognizable aspects of your company, having a well designed brand is vital. While some businesses may choose to try their hand at designing their logo and brand on their own, the truth is that hiring a good graphic designer is essential to the development of this important image.

This article was published by Dr. Sherry Nouraini on Captive Touch on February 25, 2011