Are you using right colors for your brand?
What are your marketing materials really saying?

Color is everywhere. Research has proven says that color has a strong impact us – physiologically and psychologically. And even though we might not consciously be aware of it, color has the power to alter a mood, create a feeling, and even change – or sometimes support -- our perceptions.

Because of this, color in the marketplace needs to be used wisely. Big corporations know this well. On an emotional level, the right color or colors will support and enhance the brand, marketing messages, and products for the right target audience. However, if color is not chosen carefully, it can cause confusion and adverse reactions among potential customers. It can actually drive business away.

In today’s competitive world, color is crucial

Big corporations have whole departments of graphic designers making sure that color is used to the company’s best advantage. If you’re a solo entrepreneur or small-business owner, your venture’s very survival could depend on choosing and using color wisely. A strong brand – supported by the right colors – is not only memorable, it’s also key to building the kind of loyalty that keeps customers and clients coming back.

Choosing Your Website Colors

Color plays an important role on your website. In fact, choosing the right colors can have a dramatic impact on your success.

Many copywriters have found that a headline written in red does better than a headline written in black or any other color.

Additionally, different colors have different reactions and representations.

For example, green tends to symbolize nature and natural elements. You won’t find a natural cleaning product at your supermarket that is in red or purple. They always use green. Therefore it makes sense to fit the colors of your website to your topic and brand.

Here is a bit of information to help you get started:

* RED –Love, passion, romance, danger, excitement, action, and adventure. Red is an impulsive, powerful color. 
* BLUE –Calmness and serenity. Professionalism. Trustworthiness and success. 
* GREEN – Nature, money, and health.
* ORANGE –Creativity, celebration and fun. 
* PURPLE - Passion, royalty, luxury and fantasy. 
* WHITE – Simple. Clean. 
* YELLOW –Youth, playfulness and fun. 
* PINK – Femininity, fashion, youth. 
* BROWN – Basics, simplicity, nature. 
* BLACK – Decisive, mysterious, unwavering.

What colors best fit your website topic and purpose? Take a look at other websites and look at the colors they’ve chosen. Did they make the right choice? How do the colors affect your emotions, decisions, and attitude about the website?

When you’re planning your own website, give some thought to the colors you’ll use. Color and shape play an important role in the design of your website. Visit LINK to learn more about the elements of successful website design.